Getting around the new Amazon Seller Central
What actually moved in the June 2026 rebuild, and four honest ways to stop hunting for pages.
In June 2026 Amazon made the rebuilt Seller Central mandatory and removed the switch back to the classic view.
The menus were reorganised, and pages that used to be one click away now sit several levels down. If you find
yourself thinking "I know this report exists, I just can't remember where they put it" about three times a
day, that is the actual cost of this change.
One thing you should know before you read the rest
Amazon is shipping its own bookmark feature in Seller Central. It was announced on the official seller forums
as "coming soon" and is referenced in Amazon's own Seller Central product pages. If Amazon's version covers what
you need, use it — it is free and it is native. Everything below is about what to do if it does not.
Why muscle memory stopped working
Menu paths were restructured. The old left-hand tree was replaced with a workspace layout, so the
sequence of clicks you had memorised no longer lands where it used to.
Some pages now sit behind extra verification. Sellers have reported tasks that used to take one click
now taking several, with additional verification steps in between (the most-cited example is routine order
views).
Search inside Seller Central is inconsistent. It finds some pages and misses others, and it does not
reliably find reports by the name sellers actually use for them.
It keeps changing. Amazon has continued to adjust the layout after the rollout, so anything you
memorise today may move again.
Four ways to fix it (from least to most effort)
Method
Setup
Good for
Weakness
1. Amazon's own bookmarks
None
Anyone whose pages are covered by the feature
You have to add each one by hand, and coverage depends on what Amazon ships
2. Browser bookmarks / bookmarks bar
Add each link once
Sellers with a handful of pages they use every day
Manual, breaks when URLs change, and does not help across 12 marketplaces
3. Keep a plain text cheat sheet
None
Teams, or anyone who wants a copy-paste list in a ticket
Still manual, and you have to maintain it
4. A command palette on a keyboard shortcut (what Anchor does)
Install, then just browse as normal
Sellers who jump between many reports across several marketplaces
Only lists pages you have actually visited — it deliberately never guesses a URL
What Anchor does differently
You don't add anything by hand. Every Seller Central page you open is remembered by its real page
title. Open "Manage Returns" once and it is searchable forever.
Type, don't navigate.Ctrl+Shift+K (Cmd+Shift+K on Mac) opens a palette; type the name of the
page and jump straight to it.
Works across all 12 marketplaces — US, UK, DE, FR, IT, ES, CA, AU, JP, IN, MX, BR — with the same
shortcut.
It never invents links. If it hasn't seen a page, it says so instead of sending you somewhere wrong.
Nothing leaves your browser. No account, no sign-up, no analytics. Your shortcuts are stored locally.
Honest limitation
Anchor only knows pages you have opened yourself. That is deliberate — hard-coded links to Seller Central pages
break every time Amazon reorganises, and a wrong link is worse than no link. The trade-off is that it is empty on
day one and useful by day three.
Try it: Anchor is free and already live in the Edge Add-ons store. Install it, browse Seller Central as
you normally would for a day or two, then press Ctrl+Shift+K.
Not on Edge? Leave your email and you will get one message when the Firefox
version clears review. Nothing else, and no newsletter.
One email, used once. No Amazon login, no data accessed.
Independent tool by Anchor Tools · not affiliated with Amazon.
Amazon is shipping its own bookmark feature; if that covers your needs, use it — we would rather you use the
native option than install something.
Questions or corrections: rollcall.help@outlook.com