Built for the new Seller Central

Bring back the buttons Amazon moved. Anchor keeps your most-used Seller Central reports, tabs and tools one click away — inside the layout you're now forced to use.

Amazon rebuilt Seller Central around workspaces and then removed the switch back to the classic view. The tools didn't disappear. They got scattered. Now every seller is relearning a map that keeps changing. Anchor stops you from having to.

Install free from the Edge Add-ons Store Live now · works in Microsoft Edge · no sign-up
This is not our opinion — it's from Amazon's own seller forums Starting 22 June 2026, complaints about the new Seller Central navigation appeared in 14 consecutive weekly digests. The most-replied thread Amazon itself opened — "Tell the Team: Navigation in the New Seller Central" — reached 150 replies. A separate thread titled "Another change in Amazon Seller Central layout, RIDICULOUS!!!" drew 2,856 views.

In sellers' own words

"I cannot find the business reports that show how much I made over time compared to last year." — Amazon seller forum
"In order management, we lost the handy top tabs to quickly check Pending, Shipped and Cancelled orders." — Amazon seller forum
"I can't find anything. You have to use search to find everything." — Amazon seller forum
"At this point, I no longer find things in Seller Central. I encounter them unexpectedly." — Amazon seller forum
"I cannot find the report that gives me parent and child sales by product." — Amazon seller forum

One seller described a view of orders by country and fulfillment type that used to be a single click. In the new layout it takes nine clicks and two 2FA texts.

Why Amazon won't fix this

Amazon has told sellers that switching back to classic Seller Central as a default will no longer be available. The redesign is mandatory, and it will keep changing — the forum thread is literally titled "Another change in Amazon Seller Central layout". Every redesign costs you another afternoon of hunting.

There is no back button, and there won't be one.

What Anchor does

Who it's for

works on the new Seller Central no account needed no API permissions no data leaves your browser

Anchor is live — install it free from the Edge Add-ons Store (button above). Prefer email? Leave it here and we'll send Pro launch news and the early-bird discount.

One email when it launches. Nothing else.

Early-bird license — $15 once

The core version of Anchor is free and always will be. The early-bird license is for sellers who want to back it early: you get every Pro feature we ship — shared shortcut libraries for your team, sync across devices, bulk import — at no extra cost, forever.

Honest timing: Pro features ship over the coming weeks, not today. If Anchor does not turn out to be worth it, email us within 30 days and we refund you in full. No questions.

Pay $15 once with PayPal
After paying, come back to this page and use the Contact us box at the bottom — one line with the email you want the licence under is enough. Your key and the early-access build go out within a few hours, usually the same day. (You can also email rollcall.help@outlook.com.)
Rather wait? Leave your email above — the free version stays free.

Free guides for marketplace sellers

No sign-up, no email wall — written to answer one specific question each, with the sourcing shown on the page.

Why your eBay ad fees keep rising — the any-click attribution change, the missing "Sold via Promoted" flag, and fees that arrive after you closed the month.
Promoted Offsite fees that keep arriving after you end the campaign
Why your eBay payout is less than your sales — every fee line in the transaction report decoded, including the ones that never tie back to an order
Finding eBay listings with broken or missing photos — what actually breaks them, and how to check a whole store for free
What the InkFrog shutdown means for your listings
Getting around Seller Central without six clicks
Mend — finding broken images in your eBay listings

Questions sellers ask first

Is Anchor available right now?
Yes. It passed Microsoft's review and is published on the Edge Add-ons store. Install it, open Seller Central, and it starts working — there is no sign-up.

How do I use it?
Press Ctrl+Shift+K (or click the Anchor icon) on any Seller Central page, type a few letters of the page name — "Manage Returns", "Inventory Ledger", "Advertising Reports" — and press Enter. It only lists pages you have actually opened, so it never sends you to a guessed link.

Does it cost anything?
No. The core version is free and always will be. The $15 early-bird license above is optional: it covers every Pro feature we ship later (shared shortcut libraries, sync across devices, bulk import), and it is refundable within 30 days.

Which marketplaces does it work on?
Twelve: US, UK, DE, FR, IT, ES, CA, AU, JP, IN, MX and BR. It reads the real page title of whatever you open, so it is not tied to Amazon's menu labels.

Is there a Chrome version?
Not yet — Edge is first because that is where we could ship fastest. A Chrome build is on the list; email us if that is the browser you live in and it moves up.

Can it see my sales numbers or my account?
No. Anchor never sends a request to Amazon on your behalf and uploads nothing. The shortlist of pages you visited stays in your browser's own storage. See the Privacy Policy below for the full breakdown.

What if Amazon changes the layout again?
Then Anchor keeps working, because it does not store Amazon's menu structure — it stores the address of the page you actually landed on. That is the whole reason it exists.

Privacy Policy

Last updated: 15 October 2026 · anchor · rollcall.help@outlook.com

The extension (Anchor). Anchor runs entirely inside your own browser.

This website. If you type your email into the form above, we store that one email address and the page you came from, so we can send a single launch email and tell which posts brought people here. It is never sold, never shared, and never used for advertising. Email us and we delete it.

Payments. The early-bird license is paid through PayPal. We never see or store your card or bank details — PayPal handles the payment. We only keep the email address you choose to send us, so we can issue your license key.

Children. This is a tool for business sellers and is not directed at children under 13.

Contact. Any privacy question or deletion request: rollcall.help@outlook.com.

Contact us

Questions, bug reports, or "it didn't work on my page"? Send a message here and we answer by email — usually the same day.

Goes straight to the Anchor team. We use your email only to reply to you.
Anchor · navigation for Amazon Seller Central · rollcall.help@outlook.com